It's All In the Details

Company:

Fortune 10 Automotive Company (Luxury Brand)

Project:

The Luxury Division of a Fortune 10 Automotive Company sought the help of MBA Brand Consultants to design and recommend a competitive brand positioning and go-to-market strategy for the company's 2014 product launch of a technologically driven car. As Project Lead, we were tasked with conducting:

Brand Audits, Product & Marketing Research
Customer Segmentation & Global Pricing Analyses
Creating a Comprehensive, Integrated Marketing Communications Plan
Digital & Social Media Strategy

Core Team (6 Members) Covering:

Branding   |   Go-To-Market Strategy
Digital Marketing Strategy   |   Social Media Strategy
Global Market Research   |   Conjoint Study Analysis
Customer Segmentation   |   Consumer Analytics