Louis Vuitton Moët Hennessy - KRUG Champagne
KRUG Champagne, one of the oldest, premium luxury brands, and the highest rated champagne in the world needed a global digital strategist & project lead to research and develop a highly creative digital strategy aimed at increasing brand awareness, brand perception and customer purchase intention in the U.S. markets. My initiatives included:
Digital Infrastructure Analysis
SEO, SEM & Social Media Analysis
Online Customer Segmentation Analysis
Consulting with Agencies Through Development of Web Applications & UX
Digital Strategy Recommendations for 2012 Activation
Key Executives (2 Digital, 6 Global Execs):
2 Digital: Me in NYC, 1 in Paris
Global Director & Brand Ambassador
VP of Marketing
Global Marketing Director U.S.
Marketing Executive U.S.