It's All In the Details

I brought Matt in to introduce him to several executives in different departments within LVMH, and he impressed them all with his passion and vast knowledge of digital strategy. Multiple departments vied for him.

Julia Rogers, Brand & Marketing Director LVMH

Company:

Louis Vuitton Moët Hennessy - KRUG Champagne

Project:

KRUG Champagne, one of the oldest, premium luxury brands, and the highest rated champagne in the world needed a global digital strategist & project lead to research and develop a highly creative digital strategy aimed at increasing brand awareness, brand perception and customer purchase intention in the U.S. markets. My initiatives included:

Digital Infrastructure Analysis
SEO, SEM & Social Media Analysis
Market Research
Online Customer Segmentation Analysis
Consulting with Agencies Through Development of Web Applications & UX
Digital Strategy Recommendations for 2012 Activation

Key Executives (2 Digital, 6 Global Execs):

2 Digital: Me in NYC, 1 in Paris
C.E.O.
Owner
Global Director & Brand Ambassador
VP of Marketing
Global Marketing Director U.S.
Marketing Executive U.S.