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THE NICHE IS YOU

Creating the best, niche content... around you...
& growing your                          

audience

The Niche is You is a multi-step Content Creator Studio + OS for building, publishing and expanding YOUR value and unique presence online without the overwhelm and burnout that comes from producing content across multiple platforms.

[ AN OPEN LETTER TO YOU ]

Choosing a niche can feel like life or death until you realize...

THE NICHE IS YOU

My name is Matt Gottesman, I'm a 2x Founder, 2x Podcaster, Writer & Creator... and I help artists, leaders, creators and entrepreneurs do more of what they love... at scale.

In mentoring thousands over the years, I have found most make it harder than it has to be when it comes to building anything online... here are the Top 10 things I'm asked more than anything.

  1. How do I find my niche?

  2. How do I build an audience?

  3. How do I do content without burning out?

  4. How do I build leverage from scratch?

  5. How do I create more than one income source?

  6. How do I align my work with my curiosity?

  7. How do I communicate my ideas clearly?

  8. How do I stay consistent?

  9. How do I grow my business online?

  10. How do I build & productize my value?

And that's just the top 10...

What I've observed in mentoring hundreds of women to launch and scale their businesses, is that there is an important difference between those who turn their big idea into a wildly profitable business and those who continue struggling to make consistent sales...

 

And it probably isn't what you'd think.

 

Those who monetize their big ideas in a significant way are not smarter or more qualified than you are,

 

...it's not that they have a huge audience,

 

...and it's not that they have more time (or money) to invest in growing a biz. 

 

Successful business owners experience the same fear and self-doubt that you do, and they've felt like an imposter at times too.

 

The  key difference between a profitable biz and a broke biz is something anyone can learn (and eventually master!):

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The niche is you... and so is your value and the world in which you can create.

Trying to decide if this course is for you?

Who, specifically, is this course for?

The Niche is You Content Creator OS is for creators, artists and entrepreneurs who want a more reliable system, structure & approach to creating quality content across various social media & digital platforms... as well as creating an ecosystem that drives growth, ownership & monetization. If you have important knowledge to share with the world but struggle to share it, this course is for you.

Who should NOT buy this course?

If you already have frameworks, processes and systems for creating and growing your work or art online, and you're happy with your growth, this course is probably not for you.

This course is focused on building a content system to produce quality content, faster. It's a behind-the-scenes look at my processes for ideation, templatization, creation, distribution, and growth for long-form and short-form content. This course is not some short-term "hack." It's focused on building content systems to help content creators with predictability, efficiency & growth.

Is this a writing course?

No. While this course has some helpful tips, it's not intended to teach you how to write copy. This course is intended to show you how to use a proven system to create content frameworks for bigger, better, and faster production.

WHAT'S IN THIS COURSE

There’s a different approach to building online and promoting your creative value.

Effortlessly Craft, Scale, and Amplify Your Unique Voice and Content That Truly Resonates.

A complete framework to positioning yourself & creating content that's unique to you... leverage my processes to seamlessly organize your thoughts & create unique content niched to you for your newsletters, podcasts, emails and social media (Instagram, YouTube, TikTok, Twitter, Linkedin).... in LESS time. Craft messages in minutes, not years

Build a System to Create 120+ Pieces of Content Per Week... In Less Than 90 Minutes.

Discover the art of strategically systemizing your content production, allowing you to effortlessly produce more in less time while achieving reliable, consistent & high quality results. This is exactly what I use everyday to create predictability in every piece of content.

Drive Incredible Engagement and Awareness to Your Work.

Using a blend of systems & frameworks for content, community, frequency and technology, which I'll show you and help set up, you'll drive much more awareness and retention from your audience.

Leverage Technology and AI to Streamline Creativity.

When it comes to streamlining your creativity, especially when you don't feel like it, you need an assistant, not a replacement. I'll show you a few AI tools to knock hours off research and development of your personalized content.

Grow (and Automate) Your Value & Audience.

Using software to triple your output but with the same energy of one singular action allows you to amplify your work without the extra admin time to produce. Your goal is to have your content work for you, not you for it.

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What’s in the course?

01

NICHING YOU

Expressing, expanding and documenting... you... you're the business model & the example.

PART 1

02

CONTENT FOCUS

A complete framework to positioning yourself & creating content that's unique to you.

03

PLANNING

Productivity tools for efficiently & effortlessly creating all your content in less time.

04

CREATING AN ECOSYSTEM

An interconnected network of you, your interests, content, products, services + offerings.

05

WRITING + IDEATION

Simplifying & streamlining writing + content creation organization & development

06

TEMPLATE + BATCHING

Pre-created formats, frameworks + productivity techniques for creating & publishing content.

07

SYSTEMIZE

Using tech to achieve the outcomes you want with minimal human hours / interaction.

PART 2

08

SCHEDULE

Scheduling 120+ pieces of weekly content in under 90 minutes.

09

GROWTH & DISTRIBUTION

Distribution of your content; lead gen; tracking progress; predictable outcomes & income.

10

MONETIZE

Turning knowledge and experience into consumable products... digital or physical.

11

BUDGET

Ranging budgets of software & tech to fit your needs at any stage... from FREE on up.

NOT JUST A COURSE... AN OPERATING SYSTEM

Giving you the material is a start... giving you the setup is how you win.

It’s not enough to teach...

 

If it’s one thing I learned from really great mentors is that they show you the tools and resources, guide you in the setup and prepare you for the ability to be consistent.

 

This is exactly that...

 

Here are a few EXTRAS I included in this course:

Bonus: 1-Page Plan for Hitting Goals… Guaranteed

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Bonus: Notion Creator Dashboard

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Bonus: ChatGPT Prompts for Content Ideation

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Bonus: Software Tutorials

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A Sneak Peek... 3 Parts of My Systems and Frameworks

Questions + Answers

  • Who, specifically, is this course for?
    The Niche is You Content Creator OS is for creators, artists and entrepreneurs who want a more reliable system, structure & approach to creating quality content across various social media & digital platforms... as well as creating an ecosystem that drives growth, ownership & monetization. If you have important knowledge to share with the world but struggle to share it, this course is for you.
  • Who should NOT buy this course?
    If you already have frameworks, processes and systems for creating and growing your work or art online, and you're happy with your growth, this course is probably not for you. This course is focused on building a content system to produce quality content, faster. It's a behind-the-scenes look at my processes for ideation, templatization, creation, distribution, and growth for long-form and short-form content. This course is not some short-term "hack." It's focused on building content systems to help content creators with predictability, efficiency & growth.
  • What problems will this course help me overcome?
    No more thinking of ideas. No more staring at a blank computer screen. No more wondering what to write about. No more worrying about whether you'll get engagement. This system will help you curate, templatize, ideate, and distribute much more effectively.
  • What media platforms is this for?
    The Content OS is designed for people creating a high volume of written content on platforms like Twitter and LinkedIn. In order to get the most out of the course, it helps to have a Twitter account, even though being active isn't necessary.
  • Will this get me results?
    Like anything, you have to do the work and be consistent. Everything I share in this course is exactly what I use and it works great for me... because I'm consistent ;)
  • Does this course come with email or call support?
    No, the course is designed to be self-guided and self-paced. With hundreds of students in our courses, we cannot provide 1:1 support via email or calls.
  • How long is the course and what format is it in?
    The Content OS is roughly 55 minutes long and is a video course with some additional bonus modules that are text-based.
  • Can you provide a custom invoice?
    We provide receipts with the following information only: Date purchased, transaction #, amount paid, payment method, product purchased, and my business address. We don't produce custom invoices for foreign tax purposes.

Your work may be exactly what people

need at that exact moment...

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